#55: Minimum viable effort - how to experiment with your offers before building them out in full
Do you love they busyness running your business OR would rather go the simple route AND still get great results? I’m a big believer in the minimalist approach to everything.
Occasionally, you get brilliant new ideas for your business and would like to try out new things. Sometimes, you’re confident about those ideas and can’t wait to launch your offer. Other times, you have no clue if it’s going to work or not. Either way, before you invest so much of your hard-earned money and precious energy in building an entire program, it’s probably a smart idea to run a pilot of that business idea first to figure out:
- How can you gauge interest and know for sure that your product/service will sell before you put your money on the table?
- How do you know if anyone out there (who is not an acquaintance) is really interested in paying for this product or service?
The minimum viable effort approach to running a business can take your hesitation away. It helps to confirm that you’re on point and on topic before creating all the features that make your idea really exciting and powerful. The idea behind this approach is to keep things simple and focused, helping you truly understand your value proposition and buyer psychology.
In this episode, I’m excited to explain what the minimum viable approach to running a business is, reel out examples of what a minimum viable product might look like for your business and show you how you can try out new things in a minimum viable way. I also share instances of how I’m applying the minimum viable approach and why I can comfortably try out new things.
You can find complete show notes and resources for this episode at https://scalingdeep.com/minimum-viable-funnel/