#30: How to up your email marketing game even with a small list with Maggie Frank-Hsu
Email marketing is one of the single most powerful tools that entrepreneurs can use to increase their income and improve their relationship with an audience. And a crucial piece of making your email marketing affective means building an engaged list. This can be especially true for all of those small-but-mighty businesses out there that don’t have massive lists, but have email lists that are smaller and, hopefully, more engaged. Today’s guest, Maggie Frank-Hsu, is an expert on email marketing and how you can use an engaged list to sell more with less effort.
Maggie helps moms who are entrepreneurs do more with their businesses by using email marketing strategy. She focuses on helping moms feel empowered, re-establish their identity after having kids, and embrace their ambitions for their growing businesses. She’s also a big proponent of re-purposing content and showing up in a consistent way for your audience so you can not only build a stronger relationship with them, but improve your selling and guarantee a minimum income, too.
Maggie and I had such a fun conversation. We start off talking about how and why she’s combined her niches working with entrepreneurial moms and her passion for email marketing. She also shares her strategy (and a couple secrets!) for writing emails that help you make money. And we dive into how to improve conversions from your list, how to engage with subscribers who haven’t purchased from you yet, and why you may want to start keeping track of who on your list is interested in what.