#26: Helping thoughtful givers become thought leaders by creating referable brands with Michael Roderick
Now more than ever, “networking” is almost universally agreed to be one of the most important ingredients for a successful business. Building the strongest relationships possible is an important skill that every modern business owner needs to have– but in a way that suits your personality, your business, and how you best relate to other people.
Our guest on this episode is an expert on relationship building and the many different ways people express themselves in networking situations. Michael Roderick is the founder of Small Pond Enterprises, where he helps thought leaders and entrepreneurs create referrable brands.
Michael is incredibly generous with his knowledge – you can tell he’s fascinated by human behavior and what it takes to build a brand that’s engaging, valuable, and sustainable. We kick things off by talking about how he built his business around his expertise in networking. He describes his networking framework and how to implement it so that you and you peers are giving each other the best support possible. And we also dive into his process for accessing anyone and how to make your core message and overall brand more referrable.