#20: Turning your tangible skill into a successful business with leveraged income Courtney Chaal
Courtney Chaal of the Rule Breakers Club helps service providers create a signature service and get so booked out they’re making a full-time income and have to consider a leveraged program.
She started off as a freelance copywriter because she didn’t want to work a 9-5 job and found herself living in Paris and needed under the table work. She chose copywriting because she looked around at what types of services did people need.
She views business growth as happening in four critical stages:
- Freelancing phase
- Advanced freelancing
- Signature Service
- Leveraged income phase
She believes you can't skip any of these stages because there’s validating that has to happen at each step. You have to validate what you’re doing one-on-one before you do one-to-many. Her own business went through each of these steps as well.
“If you’re not making consistently $2,000 to $5,000 per month from one-on-one you shouldn’t move on to leveraged products & services.”
She also advises that there’s so much learning to do with an online course, plus you need an audience to launch to and the validation that starting at a course is too much work. You’ll fall flat on your face if you don’t have some kind of one-on-one process first.