#113: How I'm beginning to develop my thought leader brand
It should be clear now that I see becoming a thought leader is critical to developing my unique positioning and voice. So now is the time when I really start building my thought leader brand.
This is an evolving process which I’ll be sharing with you in real time this year and in this episode I’m getting started by using Carol Cox’s V.O.I.C.E. framework (as covered in episode 111: The road to becoming a thought leader with Carol Cox of Speaking Your Brand).
I believe that this process will strengthen my positioning, define my brand values and enhance what is unique about what I can offer. By picking a lane, defining my brand values and the things that I stand for, it will help me to carve out my niche in the online space.
You can find complete show notes and resources for this episode at scalingdeep.com/thought-leadership-brand.