#106: How to plan like a CEO even when facing unpredictability with Racheal Cook

Published: Jan. 12, 2021, 1 a.m.

The beginning of the year is a natural time to make plans for your life and your business, but things can be a bit overwhelming as work picks back up after the holidays. Racheal Cook is the founder and CEO of The CEO Collective, which helps women entrepreneurs start and scale service-based businesses.

Racheal gives us a peek into the strategic planning process she uses in her own business and with her own clients, including the importance of setting small, measurable goals, how to get out of the feast or famine cycle, and why you need to give your new strategies/experiments enough time to actually make an impact.

You can find complete show notes and resources for this episode at scalingdeep.com/ceo-planning-racheal-cook.