BROADCASTS.com

b'

What a great young entrepreneur. Today I spoke with Kristian Cuffin, who founded something called Cuffed-In-Coffee.

Kristian has combined his love of coffee with the love of the outdoors and adventure and he\'s creating and building a lifestyle coffee brand and has got large ambitions.

He\'s hoping to become associated with coffee almost in the same way that Red Bull is associated with high energy drinks. So he\'s got big, big plans. It\'s been going for about four years and of course he had COVID in the middle of that, but you\'ll hear how he started off with a mobile trailer site and pretty much literally the wheels came off of his of his business.\\xa0

So he\'s had some real low points, but he\'s built himself up from there to now having a couple of stores and a unit where he roasts his own coffee. He\'s got eight employees and he\'s looking to franchise the business and expand across the UK and really build the brand.\\xa0

So lots of really great advice here but also a great story as to how Christian has fared so far in building his business. And of course, he\'s now getting into the point where he\'s got that challenge of managing his employees, finance rears its head as well. But also from a strategic point of view, he emphasises the importance of having a great business plan before you start.\\xa0

So rather than me spoil it further, let\'s go across to Kristian for the rest of his story.\\xa0

We will include a link in the show notes to all of resources he mentions, but also to a score app that we have which will help you to check your thinking on that planning on that business planning and your strategic thinking which might be useful to you https://strategicthinking.scoreapp.com

\\xa0

Kristian can be found here:

linkedin.com/in/kristian-cuffin-0360b6181

https://cuffedincoffee.com/

\\xa0

\\xa0

Resources

The Prince\\u2019s Trust - https://www.princes-trust.org.uk/

The E Myth by Michael E Gerber - https://www.waterstones.com/book/the-e-myth-enterprise/michael-e-gerber/9780061733826

Princples by Ray Dalio - https://www.waterstones.com/book/principles/ray-dalio/9781501124020

Setting The Table by Danny Meyer - https://www.waterstones.com/book/setting-the-table/danny-meyer/9780462099088

NCAS - https://www.ncasstraining.co.uk/

LivePlan - https://www.liveplan.com/

\\xa0