Episode #253 - Master the Conversation for Marketing to be Successful - with Al Tepper
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Hello I\\u2019m Granger Forson
www.bizsmart-gloucestershire.co.uk or find me on LinkedIn.
This time on ScaleUp Radio I speak with Al Tepper, the owner of Tepfu.
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TepFu is a marketing strategy & coaching business that is based near Hemel Hempstead. Al started 7 years ago, with in intension not to employ staff or have premises, and he has kept to his plan while building a 6-figure turnover.
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Al went through an ahah moment in his business where he changed selling \\u2018time for money\\u2019 which is not scalable. He now sells \\u2018value for money\\u2019 and is scaling his business.
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We cover a lot of marketing ground, including:
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\\xa0- a business leader must be a marketing leader for a business to be successful.
\\xa0- The key to marketing is mastering the art of conversation.
\\xa0- Service is key to growth and replaces authenticity.\\xa0
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What is so inspiring about this conversation with Al is how he talks about how trends come and go in marketing, but people buy from people and that still holds true, even with all the technology we have today and the future.
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I know that you\\u2019ll get something out of this episode.