Episode #253 - Master the Conversation for Marketing to be Successful - with Al Tepper
Hello I\u2019m Granger Forson
www.bizsmart-gloucestershire.co.uk or find me on LinkedIn.
This time on ScaleUp Radio I speak with Al Tepper, the owner of Tepfu.
\xa0
TepFu is a marketing strategy & coaching business that is based near Hemel Hempstead. Al started 7 years ago, with in intension not to employ staff or have premises, and he has kept to his plan while building a 6-figure turnover.
\xa0
Al went through an ahah moment in his business where he changed selling \u2018time for money\u2019 which is not scalable. He now sells \u2018value for money\u2019 and is scaling his business.
\xa0
We cover a lot of marketing ground, including:
\xa0
\xa0- a business leader must be a marketing leader for a business to be successful.
\xa0- The key to marketing is mastering the art of conversation.
\xa0- Service is key to growth and replaces authenticity.\xa0
\xa0
What is so inspiring about this conversation with Al is how he talks about how trends come and go in marketing, but people buy from people and that still holds true, even with all the technology we have today and the future.
\xa0
I know that you\u2019ll get something out of this episode.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. \xa0 If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/apply \xa0 You can get in touch with Kevin here: kevin@biz-smart.co.uk \xa0 Kevin's Latest Book Is Available!\xa0 \xa0 Drawing on BizSmart\u2019s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.\xa0 \xa0 More on the Book HERE - https://www.esusgroup.co.uk/ \xa0 Find Al HERE -\xa0 https://uk.linkedin.com/in/altepper\xa0 https://tepfu.com/\xa0 \xa0 And his recommendations HERE - https://www.cluetrain.com/ https://seths.blog/ https://garyvaynerchuk.com/\xa0 https://simonsinek.com/\xa0 https://www.amazon.co.uk/How-Win-Friends-Influence-People/dp/0671027034\xa0 https://www.amazon.co.uk/Hyperfocus-More-Productive-World-Distraction/dp/0525522239\xa0 https://www.amazon.co.uk/Storyteller-Tales-Life-Music/dp/1398503703 https://marketingschool.io/\xa0 https://www.britbox.co.uk/ https://www.duolingo.com/\xa0 https://www.whatsapp.com/\xa0 \xa0 \xa0 \xa0 \xa0