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Why you should keep on top of the 2019 Facebook platform changes? Being the first to move makes you the first to take advantage of new opportunities.  Facebook is making it easy with events like F8, Webinars & Algorithm presentations allowing you to stay up to date  2019 changes to the Facebook platform: Biz tools - Facebook has rolled out a number of changes including new tools to business pages (appointment setting).  Killing sharing schemes - Facebook wanted to remove sharing schemes where pages and people were sharing videos for money.  Friends over publishers - Facebook\\u2019s algorithm now prioritizes content posted from friends over publishers, with a focus on \\u201cmeaningful interactions.\\u201d  New Facebook video ranking factors: \\u2022 Loyalty and intent: When people regularly return to your video, Facebook will surface them more.  \\u2022 Longer View duration: Greater recognition to videos that are engaged over 3 minutes, not just 1 minute as it uses to be. \\u2022 Originality: More weight to original content, rather than content created by someone else or repurposed. This is trying to de-emphasize viral videos and reward content creators.  What changes to make to your content marketing strategy: \\u2022 Review the videos your making: Making sure you engaging the user whether it be on their need for information or entertainment. \\u2022 Look at how you can make longer videos \\u2022 Adapt your content to each platform. \\u2022 Optimising titles, descriptions and tags will help your video be found in search.