The Road Ahead: Sportfive's Robert Muller von Vultejus

Published: March 3, 2021, 9 p.m.

Global sports business agency Sportfive -- rebranded from Lagardere Sports & Entertainment in May of 2020 -- has been making headlines of late, including a new global golf strategy, teaming with La Liga side Atl\xe9tico Madrid, and cutting deals with the Lakers and Bulls. Sportfive Chief Growth Officer Robert M\xfcller von Vultejus joins SBJ\u2019s Andrew Levin to break down these, plus more.\n*Interview recorded 2/26/21