The Road Ahead: Noah Syken, VP of Sports and Entertainment Marketing at IBM
IBM VP of sports and entertainment marketing Noah Syken joined SBJ\u2019s Bret McCormick to talk about the company\u2019s longtime partnership with the USTA and the US Open, which kicks off Aug. 31. Syken describes the unique challenges this year\u2019s pandemic-impacted Open presented IBM, as well as some of the solutions the company created to help its partner.