The Road Ahead: NBA's Sara Zuckert

Published: Dec. 22, 2020, 9 p.m.

With the 2020-2021 season set to commence, NBA Head of Next Gen Telecast Sara Zuckert joins SBJ's Andrew Levin to break down the league's new and expanded digital-tech features, how they fit into various strategies for engagement and what\u2019s ahead during this most-different campaign.