194. Retail Store Clearance Sales: My Best Store Sales Day Ever and Why It Worked
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Many shopkeepers avoid hosting retail store clearance sales. Whether they\\u2019re worried about the perceived value of their goods or what other store owners might think, it\\u2019s common for shopkeepers to avoid marking down their old stock. Sadly, these worries can affect their bottom line and the health of their business.
A well-executed retail store clearance sale can be an incredible opportunity to destock your store and get a healthy influx of cash! In fact, it could be your best sales day EVER.\\xa0
Today, I\\u2019m sharing about the retail store clearance sale I hosted in my quaint, sister-owned boutique. Listen in to learn why I chose to have a clearance sale, how\\xa0 I marketed it on super-short notice, and the winning event strategy that brought in more revenue and transactions than we\\u2019d ever seen in a single day.
For show notes, including links to anything mentioned in this episode, visit\\xa0www.savvyshopkeeper.com/episode194.
Learn more about Kathy Cruz and Savvy Shopkeeper at\\xa0Savvy Shopkeeper
Follow Kathy on Instagram (@savvyshopkeeper)
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