171. Protecting Your Retail Brand with Nicole Swartz of Sprout Law
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After graduating from law school, finding a traditional 9-5 position, and hating it, Nicole Swartz decided to forge her own path as an entrepreneur by starting a beauty brand. Two years in, she received a cease and desist letter for her brand\\u2019s name and had to change everything overnight.\\xa0
She realized that she\\u2019d forgotten to focus on the legal side of things\\u2014and after checking in with her women entrepreneur friends, she discovered that they were also neglecting to protect their retail brands.
Now, Nicole runs Sprout Law, specializing in trademarking brand names, logos, slogans, and other assets for women-owned brands.\\xa0
In this special episode of the Savvy Shopkeeper Retail Podcast, Kathy and Nicole discuss what it takes to trademark a retail business name, the upfront and ongoing costs of doing so, and how retailers can legally protect themselves.
For show notes visit www.savvyshopkeeper.com/episode171
Learn more about Kathy Cruz and Savvy Shopkeeper at\\xa0Savvy Shopkeeper
Follow Kathy on Instagram (@savvyshopkeeper)\\xa0
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