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Published: Nov. 11, 2020, 4:45 p.m.

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On this episode of Saturday Strategy, host Johnny Themans welcomes guest Anthony Tattum of Big Cat Agency. Anthony is here to discuss the importance of aligning your marketing efforts with your operational efforts, as well as his approach to helping hospitality companies through the challenges of the 2020 pandemic.

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\\u201cNow is the time to think about all of that unused space that you haven\\u2019t made the most of.\\u201d     - Anthony Tattum

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Anthony speaks on the power of focusing on the effectiveness of your marketing tactics and making sure it aligns with your marketing expenses. He details the challenges his clients are facing regarding reengaging their customers post-lockdown and how they\\u2019re pivoting their innovative efforts to serve their customers in different ways.

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What would you want your best customer to say to their friend about your establishment? Anthony offers insight into the value of storytelling, word of mouth, and building a brand by creating myths based on history or passion. He also shares his positive outlook on the future and how he\\u2019s encouraging people to use behavioural science in their business practices.

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Tune in next week for another episode of Saturday Strategy!

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About our Guest:

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For over 20 years, Anthony Tattum has helped grow global and independent brands, which has equipped him with insight, experience and the desire to make a difference no matter the brief or size of project. He\\u2019s now building Big Cat Agency to be a top 5 UK Independent Marketing Communications Agency. Our clients include Capital & Regional, Mitchels & Butler, Absolutely Leisure, Hammerson, Minor Weir & Willis, WMCA, BHSF and Colliers International.

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Big Cat Agency works with clients who strive for best in class solutions and growth and across many industries, including Retail, Tourism, Hospitality, Health and Wellbeing, and Charity. Big Cat excels at building brands and maximising profit.

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Visit Big Cat Agency\\u2019s website: www.bigcatagency.com

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Connect with them on LinkedIn: www.linkedin.com/company/big-cat-group and www.linkedin.com/in/anthonytattum

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Follow them on Twitter: www.twitter.com/BigCatAgency and www.twitter.com/anthonytattum

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Contact Johnny through WhatsApp: 0 797-743-7360

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Follow Saturday Strategy on Twitter: www.twitter.com/SaturdayStrate1

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Follow Good2Great on Twitter: www.twitter.com/GOOD2GREAT_ltd

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