Jim Decicco: CEO and Co-Founder of Super Coffee

Published: March 24, 2020, 7:04 p.m.

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Jim DeCicco and his two brothers, Jake and Jordan, were recently named to Forbes 30 Under 30 list in the Food & Drink category for the company they co-founded, Kitu Life. Kitu Life also appeared on Season 9 of Shark Tank as the three brothers pitched their product, SuperCoffee, a healthy, performance-motivated energy drink.

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On this episode, hear the following:

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-How Jim and his brothers started the company from the college dorm rooms

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-The hustle stories that him and his brothers had to do to get the company to run

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-Lessons that he learned along his journey

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