Bassima Mroue: CEO and co-founder of SkinTe

Published: Feb. 20, 2021, 2:11 p.m.

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Bassima Mroue is the CEO and co-founder of SkinT\\u0113, the first-ever collagen sparkling tea positioned at the intersection of beauty, beverage and wellness. 

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The brand is experiencing rapid growth, was Finalist for Best Ingestible 2 years in a row by IBE, and has been recognized by media including the New York Times, Wall Street Journal, Inc, Allure, Goop, US Weekly, Entrepreneur, PopSugar and WWD. 

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Prior to SkinT\\u0113, Bassima worked at heavyweights like Nike and Spanx. As a board member of the Sara Blakely Foundation, she is also an active supporter of female empowerment as shown in her 2012 TEDx Portland talk.

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