#31 Streetbees, capturing real life moments from real people to power new products with Tugce Bulut
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\\u201cFor one client, we improved the prediction power from 23%, worse than chance, to 86% confidence on what people were going to eat for dinner.\\u201d
With a bout of microfinance experience in India, a PhD and a client trying to invent a new tea flavour, Tugce founded Streetbees to give consumers a voice when brands design new products. Today, Streetbees is a UK startup disrupting the $45bn market research industry by providing grassroot insights for global clients with access to over a million \\u2018bees\\u2019 on the platform in over 80 countries.
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