#30 citizenM, the new boutique hotel on the block for the modern mobile traveller with Noreen Chadha
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Against the backdrop of Airbnb, citizenM has come to the fore as a boutique hotel for the modern mobile citizen. Born out of the frustration of the fashion traveller, this startup hotel deploys user centered design to solve for modern luxury. 12 hotels later, 40% repeat business and artwork such as Andy Warhol casually placed around the sites, citizenM is a fresh burst in the hotel industry.
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