Why Customers Stick With Existing Vendors
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As a salesperson, it can be frustrating when potential clients are hesitant to make a change from their existing vendors. In this episode of the Same Side Selling podcast, host Ian Altman provides invaluable insights into understanding and overcoming this common challenge. Ian delves into the reasons behind client loyalty to their current providers, such as the fear of admitting a mistake or the comfort of the status quo. He also shares practical strategies for minimizing perceived risk and friction in making the switch, while presenting a compelling alternative to their current vendor. Don\'t miss out on this episode if you want to learn how to overcome the status quo and increase your business success.
Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below:
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