The best athletes and musicians do it. Mediocre salespeople don't.
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Top-performing athletes, do you think they practice more or less than the mediocre athletes? And top-performing musicians, do they practice more than the average performers?
But, when it comes to sales professionals, they have many, many excuses for why they don't need to practice.
Today we are going to talk about why you should practice with your colleges before you get on the phone with your next sales prospect.
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