153 | The Danger of Marketing Gimmicks, Bob London
b'On today\'s episode, returning guest Bob London joins me to discuss some potentially scary B2B marketing and prospecingz gimmicks. With everyone competing for attention, some folks are resorting to outrageous levels to find prospects.\\n\\nWe start by answering a question from one "listener". They want to know if 23andMe could make a good prospecting tool. Think about it--they get their results, see who their cousins are, and reach out to all of their relatives who could have buying power.\\n\\nThe question sparked an interesting discussion about good and bad prospecting techniques. Tune in to hear some marketing gimmicks you and your business should avoid.\\n\\nListen to this episode and discover:\\n\\n> How marketing gimmicks can hurt your reputation\\n> Why authenticity is the best approach to sales\\n> The things you can do to form stronger connections with prospects\\n> And so much more\\u2026'