145 | How To Talk About Your Competition, Ian Altman
b"On this episode of the Same Side Selling podcast, I share strategies that you can use to steer conversations about the competition in a way that is beneficial for your business, while still maintaining a positive rapport with the client.\\n\\nListen to this episode and discover:\\n\\n> How to speak to clients who want to compare your business to a competitor.\\n> Why it is your fault that the misconception about your business exists, and why that is great news!\\n> How to get an edge on your competitors without being negative.\\n> Why you don't necessarily need to be at the pinnacle of the pyramid to still earn business.\\n> And so much more\\u2026"