145 | How To Talk About Your Competition, Ian Altman
On this episode of the Same Side Selling podcast, I share strategies that you can use to steer conversations about the competition in a way that is beneficial for your business, while still maintaining a positive rapport with the client.\n\nListen to this episode and discover:\n\n> How to speak to clients who want to compare your business to a competitor.\n> Why it is your fault that the misconception about your business exists, and why that is great news!\n> How to get an edge on your competitors without being negative.\n> Why you don't necessarily need to be at the pinnacle of the pyramid to still earn business.\n> And so much more\u2026