133 Jim Cathcart | Update Your Sales Mentality
b'On today\\u2019s edition of the Grow My Revenue podcast, I speak with Jim Cathcart who is not only the author of 18 books, he was also inducted into the\\xa0Sales & Marketing Hall of Fame in London, England,\\xa0as well as the Speaker Hall of Fame.\\nJim shares that "every business has a reason for existing, but it\'s never money."\\xa0He further adds that "if our people understood clearly that the purpose of business is to make life better, then everything would be communicated in a different way and every employee, no matter what their position, would have more of an emotional investment into the meaning of what they do..."'