094 Leslie Ehm | How To Deliver A Message That Doesn't Fall On Deaf Ears
b'One of the key ingredients to running a successful business is being able to communicate effectively with your customers, employees and stakeholders. After all, what good does it do to have a great product or a revolutionary idea if you can\\u2019t communicate those products or ideas to others?\\n\\nBeing able to communicate effectively with an audience in a way that\\u2019s fresh and engaging is critical to your business success. But too often business leaders fall into a communication rut that winds up doing more harm than good. Instead of attracting people, they repel them.\\n\\nMy guest today says that when it comes to presenting their ideas, most business leaders fall short simply because they haven\\u2019t learned to shake things up. They adhere to the notion that \\u201cthis is the way things have always been done\\u201d within their organization and they don\\u2019t take risks. To be effective communicators, business leaders need to break from the status quo and think about what their audiences need.'