093 Robert Rose | How To Create A Content Strategy That Builds An Audience of Loyal Fans
b'You\\u2019ve heard that creating content is important for your business. You\\u2019ve heard you need a list of subscribers to market and sell to. You\\u2019ve heard the money is in the list. But what if everything you\\u2019ve heard about content marketing and list-building is all wrong?\\n\\nMy guest today says most businesses need to re-think their approach to content marketing. They need to look at it from the point of view of the customer, from the perspective of the clients they want to reach, and not as another form of advertising.'