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b"Have you ever been in the presence of someone who can make a room full of people hang on her every word? It\\u2019s as if she cast an invisible spell upon an audience with her charm and charisma. Have you ever wondered how she does it? How is it that certain people can command everyone\\u2019s attention so effortlessly, while others struggle to get noticed?\\n\\nMy guest today believes that everyone has the ability to influence others and communicate in a way that captivates and motivates audiences to take action. He's going to share with you his secrets to influence and how everyone can deliver better, more memorable presentations.\\n\\nOn today\\u2019s episode, I talk to author, speaker and master presenter Mark Jeffries about how to use what he calls the \\u201cBRAINS\\u201d of influence to get buy-in for your ideas and hungry buyers for your products and services. Mark shares some of the biggest mistakes speakers and presenters make when unpacking their ideas, and the insights he's gleaned from more than a decade on television."