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If you\u2019re a business with an online presence, content marketing is critical to growing your business and building relationships with customers, which can have a direct impact your bottom line. In fact, creating quality content that is both relevant and useful to your audience can be the difference between being seen as a trusted leader in your field and being ignored.\n\nToo many organizations make the mistake, however, of not creating a sound content strategy, which inevitably leads them to making costly mistakes that confuse \u2013 and lose \u2013 potential clients.\n\nMy guest on today\u2019s episode of the Grow My Revenue Business Cast is content creation expert Ahava Leibtag. Ahava helps businesses develop strong, coherent content strategies that allow businesses to showcase their expertise online and be seen as leaders in their industries.\n\nToday, we cover the common mistakes businesses make when developing their content strategies, why it\u2019s important to have a designated person leading the charge, and the number one thing to consider when creating content for your organization. I know you're going to love this talk, and you're going to learn a ton on today's edition of Grow My Revenue!\n\nListen to this episode and discover:\n\n\xb7 What common mistakes companies make when creating content strategies.\n\xb7 Why having a content strategy \u2013 and someone to lead the effort \u2013 is so important.\n\xb7 What the number one thing to consider is when creating content.\n\xb7 The five questions companies should answer when creating content strategies.\n\xb7 When and where to draw the line between content creation and self promotion.\n\xb7 How asking (the right) probing questions will help companies understand their customers\u2019 issues better, which leads to better content creation.\n\xb7 And so much more!\n\nEpisode Overview\n\nBefore we get into the five questions companies must answer to create effective content strategy plans, Ahava and I uncover the biggest mistakes businesses make regarding content marketing. Although Ahava says she sees a lot of missteps, we talk about three in particular.*\n\nAfter discussing the biggest mistakes in content marketing, we discuss the top five things that companies should ask themselves when creating content strategy. Before diving into strategy, Ahava always asks companies five questions.*\n\n\u201cOne of the clients we worked with had a 28 percent increase in social media traffic after we answered those questions, and they also had far less confusion among their content teams about how to write content,\u201d Ahava said.\n\nAlso on today's show, Ahava and I talk about how a company can effectively identify their audience, and the number one question an organization should be asking with regard to content creation. Tune in for all of that and more on today's Grow My Revenue with Ahava Leibtag.\n\n*For full show notes and other resources, please visit: http://www.ianaltman.com/podcast/ahava-leibtag/