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Referrals are when existing customers, friends, colleagues, or associates share that there\\u2019s someone you need to know that would value a relationship with you (and you\\u2019d find value from the relationship with them). They\\u2019re the best type of lead that salespeople can get. But there\\u2019s a right way\\u2014and a wrong way\\u2014to start the referral conversation. Joey Coleman shares what you should do in this episode of Sales Reinvented!

Outline of This Episode

• [1:10] What are referrals? How do they help in sales?\\xa0
• [1:45] Common mistakes for salespeople to avoid\\xa0
• [3:07] How to leverage social media and online tools
• [4:16] Advice for salespeople exploring referral-based sales
• [6:23] How to measure the success of a referral program\\xa0
• [11:16] How Joey approaches asking for referrals
• [14:31] A best practice most organizations miss
• [16:17] The role of technology in referral selling\\xa0
• [17:42] Top three referral selling dos and don\\u2019ts
• [21:43]\\xa0When a referral conversation goes terribly wrong

Connect with Joey Coleman

• Connect on\\xa0LinkedIn

Connect With Paul Watts\\xa0

• LinkedIn
• Twitter\\xa0

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