BROADCASTS.com

b'

Some referrals are through people you have relationships with. Others are from friends and family. Still others are from customers. They all have a different impact depending on the industry you\\u2019re in. But generally speaking, referrals need to be a large part of your sales strategy. Steve Benson agrees with this sentiment but believes there\\u2019s an easier way to get referrals: Call them \\u201cintroductions\\u201d instead. Listen to this episode to learn why he takes this stance!\\xa0

Outline of This Episode

• [1:05] What are referrals? How do they work?\\xa0
• [1:52] Common mistakes salespeople make asking for referrals
• [2:38] How to leverage social media to generate referrals
• [3:23] Using referral-based selling as a sales strategy
• [4:41] How to measure the success of a referral program\\xa0
• [6:11] How to ask for referrals without being pushy
• [6:40] Best practices for requesting referrals
• [8:08] The role of technology in referral selling
• [10:35] Steve\\u2019s top 3 referral selling dos and don\\u2019ts
• [12:29] Leveraging the power of introductions

Connect with Steve Benson

• Connect on\\xa0LinkedIn
• Follow on\\xa0Twitter

Connect With Paul Watts\\xa0

• LinkedIn
• Twitter\\xa0

Subscribe to SALES REINVENTED

Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com