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Is a compelling LinkedIn profile important? Somewhere between 50\\u201370% of the buying journey is complete before a company is even contacted. Your reputation arrives before you do. People do independent research. One of the things they do is look at someone\\u2019s LinkedIn profile. A salesperson\\u2019s profile becomes their landing page. It allows them to connect with you and be drawn in to learn more. So how do you differentiate yourself? Bill McCormick shares 4 ways to differentiate yourself on LinkedIn in this episode of Sales Reinvented.\\xa0

Outline of This Episode

• [1:29] Is a compelling LinkedIn profile important?
• [2:40] What elements have the greatest impact on sales?
• [5:14] 4 ways to differentiate yourself on LinkedIn
• [8:07] The balance between professionalism and personality
• [9:27] How often should you update your LinkedIn profile?\\xa0
• [11:09] Tools to build an impactful LinkedIn profile
• [12:40] Bill\\u2019s Top three LinkedIn dos and don\\u2019ts
• [15:12] The end goal of an impactful LinkedIn profile

Resources & People Mentioned

• Selling from the Heart\\xa0by Larry Levine

Connect with Bill McCormick

• Connect on\\xa0LinkedIn
• Follow on\\xa0Twitter

Connect With Paul Watts\\xa0

• LinkedIn
• Twitter\\xa0

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