Podcasts Business Sales Reinvented 4 Ways to Differentiate Yourself on LinkedIn Via Bill McCormick, Ep #369

4 Ways to Differentiate Yourself on LinkedIn Via Bill McCormick, Ep #369

Published: Sept. 27, 2023, 7 a.m.

Is a compelling LinkedIn profile important? Somewhere between 50\u201370% of the buying journey is complete before a company is even contacted. Your reputation arrives before you do. People do independent research. One of the things they do is look at someone\u2019s LinkedIn profile. A salesperson\u2019s profile becomes their landing page. It allows them to connect with you and be drawn in to learn more. So how do you differentiate yourself? Bill McCormick shares 4 ways to differentiate yourself on LinkedIn in this episode of Sales Reinvented.\xa0

Outline of This Episode
  • [1:29] Is a compelling LinkedIn profile important?
  • [2:40] What elements have the greatest impact on sales?
  • [5:14] 4 ways to differentiate yourself on LinkedIn
  • [8:07] The balance between professionalism and personality
  • [9:27] How often should you update your LinkedIn profile?\xa0
  • [11:09] Tools to build an impactful LinkedIn profile
  • [12:40] Bill\u2019s Top three LinkedIn dos and don\u2019ts
  • [15:12] The end goal of an impactful LinkedIn profile
Resources & People Mentioned Connect with Bill McCormick Connect With Paul Watts\xa0

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