The Pitch Whisperer
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Most people associate \\u201csales pitch\\u201d with a pushy salesperson trying to manipulate you into buying something. In reality, this isn\\u2019t a very accurate description, but the fact remains that a pushy message isn\\u2019t often well received. Instead of pushing your message onto potential buyers, John Livesay, interviewed by John Golden, explores ways to pitch, not push.
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