Getting Account Strategy Right
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Join SalesChats hosts John Golden and Martha Neumeister for a fast-paced discussion on the topic of getting account strategy right with special guest Richard Ruff.
You wouldn\\u2019t take a long road trip without first consulting a map, just like you wouldn\\u2019t try to be successful in the business world without developing and consulting a strategy. Account strategies are fundamentally important and open up new opportunities to increase sales. Interviewed by John Golden and Martha Neumeister, Richard Ruff discusses how to create a winning account strategy to boost your business.
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