#83 Re-Branding of Gong with Udi Ledergor
In this Sales & Marketing Talk Show, we discuss the Brand renewal of Gong with Udi Ledergor, CMO of Gong.
\nUdi is the CMO at Gong and a 5-time VP Marketing with 20 years of experience leading world-class marketing teams for public and private companies in B2B tech so he has a lot of valuable information about this topic!
\nIf you don\u2019t already know Gong it\u2019s a revenue intelligence platform, raised 250million$ Seed E with $7.25 BILLION valuation, and their marketing team has been scaling rapidly.
\n-Why did Gong decide to do a brand renewal?
\n-Why great branding is so important?
\n-What kind of team Gong had on building the new brand?
\n-When did this rebranding process start in Gong?
\n-Is Rebranding always a one-time project or is it ongoing work all the time?
\n-When talking about brand renewal people often think the brand is only the visuals. What were the things Gong touched while doing your brand renewal?
\n-Udi shares about: \u201cOne REALLY fun part of this rebranding process was getting to work with animators and music composers\u201d
\n-How much money did Gong burn for the brand renewal and how do they measure the ROI of that?
\n-What would Udi do differently in the rebranding process if you could start all over?
\n-Previous guest Michael Hanson\u2019s question to Udi: "How do you get your people to be so active on LinkedIn?"