#79 Positioning with April Dunford
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In this Sales & Marketing Talk Show, we discuss Positioning with April Dunford.
\\nApril Dunford is the writer of Obviously Awesome and she is helping B2B Tech companies to do better positioning.
\\nWhat is positioning by April: "Positioning defines how our product is different and better than alternatives for a particular set of customers. Strong positioning is the foundation of great marketing and sales and is the starting point for a company\\u2019s messaging, branding, lead generation, and sales strategy."
\\nIn this episode we will discuss these topics:
\\nWhen did April first realized the importance of positioning?
\\nWhat are the five main component pieces in positioning?
\\nHow to determine your product\\u2019s unique value?
\\nHow to choose the best market for your product?
\\nThree styles of positioning.
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