#77 Why you win or lose your sales cases with Cian Mcloughlin
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In this Sales & Marketing Talk Show we discuss with Cian Mcloughlin why you win or lose your sales cases. We discuss about the following topics:
\\n\\u2714\\ufe0f Cian\\u2019s sales career in short and why you got interested in analysing winning & losing
\\n\\u2714\\ufe0f If I go and ask 10 sales leaders why they win or lose cases, can they answer the question?
\\n\\u2714\\ufe0f Can you just ask the customer why you win/lose this case or is there a better way?
\\n\\u2714\\ufe0f Should the salesperson figuring this one out or should the sales leader or someone else be helping?
\\n\\u2714\\ufe0f When you learn why you win, how to scale that one to action?
\\n\\u2714\\ufe0f When you learn why you lose, how to change that?
\\n\\u2714\\ufe0f My previous guest Kaylee Edmondson\\u2019s question to Cian: What is your biggest public mistake?
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