#53 Content & community with Mark Kilens / Drift
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Community & content at Drift with Mark Kilens, VP of content & community
\\nIn this episode we discuss with Mark about:
\\n\\u2714\\ufe0f Why should companies invest in building communities?
\\n\\u2714\\ufe0f What has been the biggest challenges & learnings from building Drift insiders?
\\n\\u2714\\ufe0fCertifications as part of content & community marketing?
\\n\\u2714\\ufe0f Three most important questions that will serve as the foundation of your content and community strategy:
\\n1) What stage is your business?
\\n2) Who is your audience?
\\n3) How do they buy your product?
\\n
\\n\\u2714\\ufe0f And many more...