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Hello and welcome to the Sales Insights with Sarah podcast.\\xa0 In this episode, Sarah Downs interviews Yekemi Otaru. Yekemi is Sarah's business partner and has been invited to the show as she has a lot to teach the audience about marketing.

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Listen to Yekemi explain how she got into marketing and how she has learned what she now knows within the marketing industry.

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Yekemi is a 3x startup entrepreneur with a background in petroleum engineering before moving into strategic marketing in companies like Schlumberger, GE and Lloyd\\u2019s Register.\\xa0
Now with over 15 years of experience, Yekemis is the Co-founder and CMO at Doqaru, a management consultancy focused on helping energy and technology achieve their growth ambitions through sales and marketing excellence.

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\\u2666\\ufe0fCONNECT WITH YEKEMI ON LINKEDIN (https://www.linkedin.com/in/yekemi/ )
\\u2666\\ufe0fCONNECT WITH YEKEMI ON INSTAGRAM (https://www.instagram.com/yekemiotaru/)\\xa0
\\u2666\\ufe0fCONNECT WITH\\xa0 YOCOUTURE FASHION ON INSTAGRAM (https://www.instagram.com/yocouturefashion/)

\\u2666\\ufe0fCONNECT WITH SARAH\\xa0 https://linktr.ee/SarahDowns

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\\u2666\\ufe0fKEY TAKEAWAYS:\\xa0

Buyer Persona within Marketing

Motivation to Buy- what do they care about?

Social Media, this year, has become very busy and you need to stand out.

Value Proposition

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\\u2666\\ufe0f EPISODE QUOTES

\\xa0"Buyer persona allows us to get into the head of our ideal buyer"

"When people engage with your content look at who has engaged with it, who is commenting and liking, what is their job title, whats their responsibility and what part of the world are they in"

"By watching your target audience and doing data gathering you find links"

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\\u2666\\ufe0fABOUT THE HOST:

Sarah Downs is a business owner, founding 2 x businesses in the last 5 years.\\xa0 She is an experienced sales and business development professional who understands the importance of building strong relationships and getting results, which has driven her successful career to date. Sarah has been involved with a number of Third Sector boards as an advisor and non-executive director.

Having previously worked in Trauma Orthopaedic Nursing, Sarah is no stranger to working under extreme pressure. It goes without saying that Sarah is passionate about people. She uses her experience to support CEO\\u2019s, MD\\u2019s and Sales Professionals to achieve their business goals.\\xa0 Sarah has helped business owners to start-up, grow and diversify their businesses in various sectors such as Technology, Oil & Gas, Offshore Renewables, Nuclear and Professional Services.

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Sarah openly documents the good, the bad and the ugly of her entrepreneurial journey and is visible across a number of platforms. \\xa0

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\\u2666\\ufe0fCONNECT WITH SARAH HERE\\xa0 https://linktr.ee/SarahDowns

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\\u2666\\ufe0fENJOY THIS EPISODE?

Sarah is on a mission to get Business Professionals around the world to share their Sales Insights.\\xa0 So how can you help us make a difference to the number of business and sales professionals we reach each month\\u2026..

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1. Subscribe & Review the Podcast\\xa0
2. Tell a friend\\xa0
3. Share this podcast on your social channels

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A massive thank you in advance!

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