Three Things Marketers Need to Do to Best Serve Government Customers with Nextgov Publisher James Hanson

Published: May 14, 2019, 2:32 a.m.

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This is episode 150.

Read the complete transcript on The Sales Game Changers Podcast website.

JAMES\' FINAL TIP TO EMERGING SALES LEADERS: "Know your industry and market, get to know the people, the companies, the buyers and sellers. It\'s as easy as spending 30 minutes a day reading the trade magazines, combing through LinkedIn or Twitter, or listening to a podcast to get the latest news trends and information."

James Hanson is the VP and Publisher of Nextgov, the federal technology media division of Government Executive Media Group.

Formerly, he was at Connelly Works and at Defense News.

Find James on LinkedIn!

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