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This is episode 428.

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Read the complete transcript on the Sales Game Changers Podcast website.

Sales professionals struggle with converting leads to business, or at least getting them to move down the sales funnel. A lot of people get stuck somewhere in that sales funnel and a lot of people give up quickly because they feel like they\\u2019ve hit a wall. Take a step back, think about all the resources that you have at your disposal. Take a look at the top five targets on your target list, take a look at how many touch points you\\u2019ve already made with each and what you\\u2019ve done. Really take a good look and ask yourself, have I leveraged every resource possible to move them along the sale cycle and move them down the funnel? If you can\\u2019t answer that with 100% confidence, my advice would be that if you\\u2019re relying too heavily on the software that your company is using and the data and you really didn\\u2019t push yourself in a certain direction where you were humanizing that process. Dig a little deeper and not just take your results for face value. If that means reaching out and clarifying a little bit more, because your buyer\\u2019s journey, they\\u2019re all unique. Who influenced them, how have they heard about the different brands that are out there? What kind of research have they done? Then a question that I heard a while ago which I love so much and it applies to anybody in sales, any industry, is tell me about the day that you decided that you had an issue or a problem that you needed to solve."