How to Show Unparalleled Prospect Value with Three Simple Sentences with Chief Door Opener Caryn Kopp
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This is episode 332.
Read the complete transcription on the Sales Game Changers Podcast website.
CARYN\'S TIP TO EMERGING SALES LEADERS: "The Kopp-Gap Method of Sales Messaging which, when it\'s done properly, can render your competition irrelevant.\\xa0It\'s three sentences\\xa0in a framework and when you\'re able to articulate your gap messaging, you are able to get in doors that your competition cannot get in. You\'re able to win business that your competition can\'t win because you\'re saying something that\'s valuable to the prospect.\\xa0 It\\u2019s fill in the blank. \\u201cAnyone can,\\u201d and you fill in the blank, \\u201cBut not everyone can,\\u201d and you fill in the blank. \\u201cFor example,\\u201d fill in the blank." Start with that and see how it does for you. If it\\u2019s done properly, it will render your competition irrelevant."
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