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This is episode 365.

Read the complete transcription on the Sales Game Changers Podcast website.

This show was sponsored by Cox Business.

ALICE\\u2019S TIP FOR EMERGING SALES LEADERS: \\u201cWe are making sales harder than it needs to be. Things have changed and will continue to change. We can\\u2019t keep doing things that fail because it\\u2019s making us feel bad, and it\\u2019s part of the languish. We\\u2019re making our own mood worse because we\\u2019re piling failure on top of failure on top of failure. The optimal mindset for sales is what do my buyers need from me right now to engage them? How can I be interesting to them? How can I get them interested? How can I intrigue them? That\\u2019s what we have to do right now.\\u201d