How to Be More Authentic in Your Sales Efforts and Why You'll Fail if You Don't With Todd Dewett
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This is episode 461.
Read the complete transcript on the Sales Game Changers Podcast website.
TODD\'S TIP: "When people say, \\u201cWhy does authenticity matter?\\u201d I go, well, do you want comfort, do you want understanding, do you want rapport? That\\u2019s the relationship foundation upon which anything else that might happen will happen, and it begins with being a human being who\\u2019s a little more real, authentic."
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