How SAP and Royal Caribbean Transformed Sales Practices with Dr. Philip Squire
b'
This is episode 617.
Read the complete transcript on the Sales Game Changers Podcast website.
Purchase Fred Diamond\\u2019s new best-sellers\\xa0Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know\\xa0and\\xa0Insights for Sales Game Changers\\xa0now!
Dr. Philip Squire is the author of\\xa0Selling Transformed.
PHILIP\\u2019S TIP: \\u201cI realized after a couple of years of looking at the data that actually customers weren\\u2019t so much interested in competence, and skills, and sales methodology, and process, but they were really interested in the core values that salespeople demonstrated.\\u201d
GRANT\\u2019S TIP: \\u201cTo move forward, let go of the 1980s consultative sales tips and tricks and everything else to manipulate the sale. We don\\u2019t live there anymore.\\u201d\\xa0
AXEL\\u2019S TIP: \\u201cin the cloud market, trust and loyalty are the two things you\\u2019re looking for. When you try to establish trust, you cannot fake. You need to be authentic. You need to be really customer-centric, otherwise it\\u2019ll be felt as being not authentic.\\u201d
'