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This is episode 427.

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Read the complete transcript on the Sales Game Changers Podcast website.

JONATHAN\'S TIP FOR EMERGING SALES LEADERS: "All the economists that I speak to and everybody that I listen to that is a so-called financial expert are predicting a boom for the next two, three, four, maybe even five years. Beginning, they suggest, at the end of Q3 this year.\\xa0If we\\u2019re going to take advantage of all of this, we\\u2019ve got to be prepared. First of all, we\\u2019ve got to conduct an audit of ourselves, we\\u2019ve got to understand what we need to do to improve because the day we stop improving and the day we stop learning, we might as well pack up and go home, frankly. The next thing we have to do is to understand the people that report to us, and we do have a duty of care to them. We\\u2019ve got to make sure that they fully armed not just to win the occasional skirmish, but to win the war. Then third and probably the most important, think about customers. Get as close as you can to customers. Work across the line, work up, work down, understand their entire commercial objectives, understand their concerns, their fears and just get closer to them because they want you to. Stop selling, start understanding."