Easy Things Sales Professionals Can Do to Create Valuable Content with Digital Marketing Expert Lori Highby

Published: June 16, 2021, 1:12 a.m.

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This is episode 373.

Read the complete transcription on the Sales Game Changers Podcast website.

LORI\\u2019S TIP FOR EMERGING SALES LEADERS: \\u201cTo figure out the content to create, keep a list of the questions that people ask you. If you\\u2019re hesitant or not sure what to write about, the next question that either a client or prospective client asks you, it\\u2019s a great starting point for you to take that and turn it into a piece of content that you share it on LinkedIn, or write a blog post or something along those lines. It\\u2019s a great starting point. \\xa0Another tip I would say is just go in your sent email. You\\u2019ve likely answered some of these questions in an email already. You\\u2019ve already got half of that post written then for you [laughs].\\xa0

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