315: Sales Leader Playbook Author Lisa Magnuson Explores Ways You Can Shift Your Sales Efforts to Grow Your Deals by 5X

Published: Jan. 19, 2021, 8:05 p.m.

Read the complete transcript on the Sales Game Changers Podcast website.

LISA'S TIP TO EMERGING SALES LEADERS: "Pre-call planning is critical. Go to www.toplinesale.com and download the pre-call plan. It's a 2-page fillable PDF I've been updating it 15 years so it's not old, it's new. You will immediately impact the quality of your calls and start to think a little more strategically about every single one of those calls. For 5X deals, this has to happen and many times it happens with the account team."